Getting found How to Get Your Business Found in ChatGPT

Try it: ask an AI assistant what your company does. If the answer is vague, outdated or, worse, mixes you up with someone else, it isn’t bad luck. It almost always reflects what your site and profiles say, or don’t say. Here are the steps, in order of impact. If you’d like to understand the difference between search and AI visibility first, read SEO vs GEO.

1. Check what they say today

Before changing anything, ask the same five or six questions in two or three assistants and save the answers with the date. For example: “What does [your company] do?”, “Which companies offer [your service] for [your client] in [your city or state]?” and “Is [your company] a good option for [need]?”. Repeat the test monthly. Answers vary, so the trend matters more than any single response.

2. Write one definition of your company

Assistants build their picture of your company from fragments. If your website says “digital agency”, your LinkedIn says “consultancy” and a directory says “graphic design”, the result will be muddled. Write a single definition and use it everywhere:

• your company’s exact name;
• its category, in words your buyers use;
• your main services, always named the same way;
• who you work with and in which markets;
• who leads it.

Use it on your home page, your About page, your site footer, your professional profiles and your Organization structured data.

3. Answer real questions, up front

Assistants pull passages, not whole pages. A service page that opens with a generic line is hard to cite. Start each section with the answer: what the service is, who it’s for and what it includes, in two or three sentences that stand on their own. Then add the detail.

FAQs work well when they’re the questions your clients actually ask, with direct answers.

4. Let the crawlers read your site

Each assistant uses its own crawlers. According to its documentation, OpenAI separates OAI-SearchBot, which surfaces sites in ChatGPT search, from GPTBot, which collects content to train its models. You can allow the first and block the second if you prefer. Other providers follow similar approaches.

• Check your robots.txt: some sites block these crawlers without realizing it.
• Ask your host whether its firewall blocks them. It happens more often than you’d think.
• Make sure important content is in the HTML and doesn’t depend on JavaScript running.

5. Provide evidence that can be verified

Sourced data, identifiable authors and real examples build trust with people and with the systems that summarize your content. Avoid claims you can’t back up: an assistant may repeat them, and then you’ll have nothing to stand on.

6. Look after what others say about you

Assistants also learn from other sites: professional directories, associations, articles that mention you and your profiles. Make sure that information is current and consistent with your definition. You don’t need to be everywhere, but what’s out there should be right.

What not to do

Create fake review pages, repeat keywords to “train” the AI or publish mass auto-generated content. Besides not working, it damages trust in your company.

Frequently asked questions

Can I pay to show up in ChatGPT?

Organic answers from assistants can’t be bought. If an assistant shows ads, they’re labeled as such and work separately.

Does blocking GPTBot remove me from ChatGPT?

Not necessarily. According to OpenAI’s documentation, GPTBot is used for training and OAI-SearchBot for search, so they can be configured separately.

Is Lume Digital affiliated with OpenAI?

No. Lume Digital has no commercial relationship with OpenAI or any other AI assistant provider. We mention these tools because they’re the ones your buyers use.

How long until I see a difference?

There’s no fixed timeline. It depends on when each system rereads your site and the sources it cites, which is why it’s tracked over several months.