AI Search / GEO Help AI understand who you are and cite you.
Your clients already ask AI assistants about providers like you. We work to make your company easy to understand, verify and cite.
We reply to every request by email within two business days.
- Foundation
- A crawlable, well-structured site
- Entity
- One definition of your company
- Measurement
- Repeated query tests
In short
What GEO is.
GEO (Generative Engine Optimization), also called AI Search, is the work of helping AI systems that generate answers understand a company and cite it. It rests on a clear, consistent identity, verifiable and well-structured content, structured data and pages their crawlers can access.
Your entity
AI cites what it can understand and verify.
An assistant builds its answer by connecting facts. If your name, services and coverage read the same on your site and your profiles, the connection is clear. If they contradict each other, the answer turns vague or leaves you out.
- Who you areName and category, always the same.
- What you doServices with consistent names.
- Who and whereClients and service area.
- Who signs itIdentifiable authors and owners.
- What evidenceSourced data, examples and dates.
IllustrationClear entity · citable answer
SEO and GEO
Same foundation, different things to measure.
SEO gets you into search results. GEO works so you’re understood and cited in generated answers.
| SEO | GEO / AI Search | |
|---|---|---|
| Goal | Appear in search results | Be understood and cited in generated answers |
| What gets optimized | Pages, for queries | The company as an entity, plus citable passages |
| Key signals | Crawlability, relevance, authority, experience | Clarity, consistency, evidence and structure |
| How it’s measured | Search Console: impressions, clicks, positions | Repeated query and mention tests; no equivalent official tools |
| Shared foundation | A fast, accessible, well-structured site with structured data | The same |
What we work on
Five fronts to become a reliable source.
None of them is a trick: they’re the conditions a system needs to understand you and check what you say.
- A clear entity. One definition of your company across your site, structured data and profiles.
- Citable content. Direct answers at the start of each section, and data with its source.
- Structure. Headings that follow real questions, plus tables and FAQs.
- Access. Pages crawlers can read without relying on JavaScript, with a crawling policy decided with you.
- Consistent presence. Your profiles on other sites describe your company the same way your site does.
How we measure
We measure it with repeated tests.
AI answers change from one query to the next. So we repeat a set of questions that matter to your business and record whether you’re mentioned and how you’re described. That shows the trend; a single answer isn’t enough.
- A set of questions agreed with you
- Whether you’re mentioned, and in what terms
- The trend over time, not an isolated answer
Questions we often hear.
Do you guarantee AI will recommend my company?
No one can honestly guarantee that: each system decides which sources it uses. We work on what we can control so your company becomes a clear, verifiable source.
Do I need SEO first?
It helps. Many assistants search the web and lean on well-indexed sites. That’s why we start by reviewing the technical foundation.
Which AI assistants do you cover?
We work on your site and your public information, which is what assistants with web search consult. We don’t depend on any one tool.
Should I block or allow AI crawlers?
It depends on your goals. Some crawlers fetch content to answer questions; others use it to train models. We explain the difference and decide with you.