Technical and strategic SEO Be found when clients search for you.
Your client searches for what you offer and finds another company. We find what keeps Google from showing you, fix it and build the content that answers what your client is looking for.
We reply to every request by email within two business days.
- First
- Make sure Google can crawl you
- Then
- Content built around what clients search
- Always
- Search Console under your company’s name
In short
What technical and strategic SEO is.
Technical and strategic SEO is the work of making sure a search engine can find, crawl, understand and display a website’s pages. The technical side keeps the site accessible, fast and well structured. The strategic side decides which content answers what clients search for, and how it connects.
Crawling
First, make sure Google can see you.
The problem often comes before the content: pages Google doesn’t crawl, duplicates, or pages that never get indexed. The tree shows an example site: each page lights up once it’s crawled and indexed.
- Indexed
- Crawled, not indexed
- Blocked
Two layers
Technical foundations first, then strategy.
The technical layer opens the door. The strategic layer decides what your client finds once inside.
| Technical layer | Strategic layer |
|---|---|
| Indexing and crawling | Search intent: what your client types and expects to find |
| Architecture and URLs | Content that answers those searches |
| Speed and Core Web Vitals | Internal links between services and articles |
| Structured data and metadata | Tracking of queries, impressions and clicks |
| Search Console set up under your company’s name | Adjustments based on what the data shows |
The same foundation works for AI assistants.
AI assistants that search the web need the same things Google does: accessible, clear, well-structured pages. If you also want to work on how they describe and cite you, that’s AI Search / GEO.
How we work on it
From first review to ongoing tracking.
We start with what keeps you from being seen and end by measuring what changes.
- Initial review Indexing, technical errors and your starting point in Search Console.
- Priorities What has the most impact, in order.
- Implementation Technical fixes and content.
- Tracking We review the data and adjust.
Questions we often hear.
Do you guarantee the top spot on Google?
No one can honestly guarantee that: Google decides the order of its results. We work on what we can control and show you progress with Search Console data.
How long until I see results?
It depends on your site’s starting point and your industry. Technical fixes usually show up sooner than new content. That’s why we measure from the first month and don’t promise dates.
Do I need a new website to do SEO?
Not necessarily. If your site has a healthy technical foundation, we work on it. If the foundation is the problem, we’ll tell you plainly.
If my site is on Website maintenance and support, do I already have SEO?
You have technical SEO monitoring: indexability, Search Console errors, sitemap and redirects. This service adds the strategy: what your client searches for, which content answers it and how your visibility improves.
Whose name is Search Console under?
Your company’s. It’s your direct line to Google and one of your digital assets.