Resources Resources to make better decisions about your website.
Practical guides on the problems we hear about most: visibility, speed, security, control of your assets and conversion.
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Conversion
What a business website should include (and in what order)
The elements a professional services or B2B website needs, ordered by what buyers need to decide: value proposition, services, proof, process, contact and technical foundations.
Updated October 16, 20263 min readLume Digital
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Conversion
Why your website isn’t generating leads (and what to check first)
The five links where a business website loses opportunities, from traffic to reply time, and how to find the one that’s failing before you redesign.
Updated October 16, 20263 min readLume Digital
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Control of your assets
Which website logins and assets your company should control
Domain, DNS, hosting, admin account, email, analytics and licenses: what to check so you don’t depend on your web provider, and how to verify it in an afternoon.
Updated October 16, 20263 min readLume Digital
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Security and maintenance
WordPress site hacked? What to do in the first hours
The signs of a compromised site, what to do in the first hours to contain the damage and how to close the door so it doesn’t happen again.
Updated October 16, 20263 min readLume Digital
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Getting found
Why your website isn’t showing up on Google: seven causes and how to check them
How to tell whether Google has your page in its index, and how to check the most common causes, from a forgotten noindex tag to relevance problems.
Updated October 16, 20264 min readLume Digital
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Getting found
Google Search Console for business owners: what to check every month
What Search Console is for, how to set it up under your company’s ownership, and which four reports to check each month to know whether your site works on Google.
Updated October 16, 20263 min readLume Digital
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Getting found
SEO vs GEO: what changes when your buyers ask AI
What SEO is, what GEO is, how they differ and what stays the same when your buyers search with AI assistants.
Updated October 16, 20263 min readLume Digital
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Getting found
How to Get Your Business Found in ChatGPT
Six strategies to help ChatGPT and other AI assistants understand what your company does: one definition, direct answers, crawler access, evidence and consistency beyond your site.
Updated October 16, 20263 min readLume Digital
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Speed
Why your WordPress site is slow, and what to check first
How to measure your site’s speed with real data, and the most common causes of a slow WordPress site, in order of priority.
Updated October 16, 20263 min readLume Digital
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Speed
Core Web Vitals explained for business owners: LCP, INP and CLS
What LCP, INP and CLS measure, what Google considers good, how to check them without being technical and why they matter for your business.
Updated October 16, 20263 min readLume Digital
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Before you invest
Website audit checklist: 8 areas to review before you invest
The questions behind a website audit across eight areas, from architecture to infrastructure, with a simple way to check each one.
Updated October 16, 20263 min readLume Digital
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Before you invest
Redesign or fix your website? How to decide before you invest
The signs that tell you whether fixing your site is enough or a redesign makes sense, and what to keep so you don’t lose rankings or data.
Updated October 16, 20263 min readLume Digital
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